Frequently Asked Questions
What is included in the Certified Shopify Online Garden Center package?
- All-in-one solution: The package includes a fully merchandised Shopify Plus website, 52 weeks of managed email marketing, full customer service, and email list management.
- No hidden fees: Marketing and customer service are included. No surprise add-ons.
Are there any additional fees?
- Transaction fee: A24 charges a transaction fee on the total retail sales which is variable with your pricing tier. (Starter Fee: 20%, Growth Fee: 15%, Premier Fee: 10%)
- Credit card processing: Standard rates apply (2.2–2.5% per transaction).
- No separate charges for marketing or customer support—everything is bundled.
Do I need technical skills or coding experience?
- No coding required. We handle all setup and ongoing management.
- You only need access to your website and domain registrar for email authentication—we’ll guide you through it.
Does my existing website need to move to Shopify?
- No. Keep your current website as your local knowledge hub.
- Your Certified Shopify Online Garden Center operates as a separate, fully managed Shopify store.
- We can help you set up subdomains and appropriate links to make a connected experience for your customers.
Why can’t I use my current Shopify site?
- Our system requires Shopify Plus and administrative backend access. Shopify Plus is generally too expensive for our clients, and managing 3rd party administrative access to client sites is not something we are currently exploring. If you think this solution might work for you, please schedule a meeting with us.
How do payments work?
- Customer payments: Funds from online sales are deposited directly into your bank account via Shopify Payments.
- Transaction fees: Automatically deducted per transaction—no manual intervention needed.
- Supplier payments: Automatically forwarded to suppliers via Shopify Collective.
How does sales tax work?
- Shopify automatically calculates sales tax based on the buyer’s shipping address and your tax configuration. We work with you to ensure your tax settings are accurate and up to date.
Who sets product pricing and promotions?
- Suppliers set prices. Specific promotions (sales and offer codes) are managed A24 administration in coordination with marketing and your management to achieve specific goals.
- No self-run discounts: The focus is on quality and service, not bargain pricing.
Can I customize my online shop?
- Yes. We tailor your shop with your logo, brand colors, social media links, and about page.
- Branding is prominent on your website and in every marketing email. No one will know we manage your store unless you tell them.
Can I choose which products appear in my shop?
- No. Product selection is curated for optimal assortment and customer experience, ensuring high-quality, in-demand items. If you have specific concerns, contact our management team.
How does customer service work?
- Dedicated support: Each shop has a unique phone number and email for customer inquiries and returns. We manage these lines, so there is no extra pressure on your team.
- Returns: Our team handles online order returns, even if customers visit your physical store.
What if I have questions about my shop or billing?
- Responsive support: Email help@a24plants.com. Expect a reply within 24 business hours (Mon–Fri, 10am–8pm Eastern).
What if my customers have trouble ordering?
- They can call the dedicated customer support number for real-time assistance. Watch for our smart chatbot in the next release!
How does managed marketing work?
- Hands-off for you: We handle all campaign creation, scheduling, and delivery.
- Emails come from your brand: We help authenticate your sending address for Bloomreach-powered marketing.
- Regional targeting: Campaigns are tailored by region and season—no irrelevant offers.
- Editorial calendar: You can view upcoming campaign topics anytime.
Can customers unsubscribe from marketing emails and still get my own newsletter?
- Yes. Customers can opt out of managed marketing but remain on your self-managed list.
Do you own my customer data or email list?
- Absolutely not. You retain full ownership. We never rent, sell, or use your data for anything except your marketing.
Can I suggest new suppliers or products?
- Yes. Submit supplier info to help@a24plants.com. We regularly review and vet new additions.
Why Shopify and Bloomreach?
- Shopify: Industry-leading platform—stable, scalable, and always innovating.
- Bloomreach: Best-in-class for omnichannel marketing, deeply integrated with Shopify for seamless campaigns.
Is this complicated for garden center owners?
- No. Our mission is to make ecommerce effortless for independent garden retailers—no technical, logistical, or marketing headaches.
- You focus on your community and expertise. We handle the rest.
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